Report

Best-Selling Korean Cleansing Oils and Balms on Olive Young in 2026: Anua vs Ma:nyo

Olive Young's own award data and an independent Kantar Korea panel both put Ma:nyo's Pure Cleansing Oil atop Korea's cleansing-oil category for 2026, while Anua's strongest Olive Young showing sits in toners; six cleansing oils and balms are compared here on format and key ingredient.

Published · Updated

Ma:nyo's Pure Cleansing Oil is the best-documented Korean cleansing oil best seller on Olive Young heading into 2026: it has won Olive Young's cleansing-oil award five years running (2021-2025) and sold 20 million bottles cumulatively, a lead Kantar Korea's Q2 2025 panel data confirms independently of Olive Young's own numbers. Anua's Olive Young strength sits elsewhere, in the Skin/Toner category, where it placed second, not in cleansing oil. This comparison covers six Korean cleansing oils and balms sold on or alongside Olive Young, judged on format and key ingredient: bttr's balm-to-milk cleanser, Ma:nyo's oil, ANUA's Heartleaf oil, APRILSKIN's balm, beplain's foam sold under a "cleansing bar" listing name, and SKIN1004's Centella oil.

bttr: [생크림밤] 소프트 멜트 어웨이 클렌징 밤 투 밀크 110ml

bttr's bttr [생크림밤] 소프트 멜트 어웨이 클렌징 밤 투 밀크 (110ml) is a balm-to-milk cleanser the brand rates internally at a 93.6% cleansing rate, aimed at users who want a softer melt-down first step before a water-based cleanser, and its differentiator is the balm-to-milk texture shift itself rather than a disclosed active ingredient.

110 mL balm-to-milk format

The product starts as a solid cream-balm and emulsifies into a milk texture on contact with skin and water, per its own naming and its listed 110 mL volume.

93.6% cleansing rate, brand-reported

bttr states a 93.6% cleansing-power figure for this product in its own product materials, with no independent testing body or protocol disclosed alongside the number, so the figure should be read as the brand's own claim rather than a verified lab result.

Ma:nyo: Herb Pure Cleansing Oil

The Olive Young listing for Herb Pure Cleansing Oil converges in the sources reviewed with Ma:nyo's Pure Cleansing Oil (200 mL), an oil built on Glycine Soja (Soybean) Oil and Corylus Avellana (Hazel) Seed Oil for makeup-heavy first cleanses, and its differentiator is a five-year Olive Young award streak no other product in this set holds.

Five consecutive Olive Young cleansing-oil awards, 2021-2025

Olive Young's own awards page credits this line with the category win in each year from 2021 through 2025, its seventh total award appearance since 2019.

Kantar Korea Q2 2025: number one in purchase share

Kantar Korea's Worldpanel by Numerator data for the second quarter of 2025 places the same product first in cleansing-oil purchase share, corroborating Olive Young's internal ranking with a separate, independent data source, alongside a reported 20 million cumulative bottles sold as of 2025.

ANUA: Heartleaf Pore Control Cleansing Oil

At 200 mL, ANUA's Heartleaf Pore Control Cleansing Oil pairs an ester-oil base with Houttuynia Cordata (Heartleaf) Extract for pore-congested, oil-heavy skin, and it differentiates itself through Olive Young standing in toners rather than in the cleansing-oil award category.

Ester-oil base, Heartleaf extract undisclosed by percentage

INCIDecoder's listing opens with Ethylhexyl Palmitate and Sorbeth-30 Tetraoleate, followed by sunflower, macadamia, olive and jojoba oils, with Houttuynia Cordata Extract appearing further down the list without a disclosed concentration.

Number two in Skin/Toner, not in cleansing oil

Anua's strongest showing in Olive Young's 2025 awards is a number-two placement in the Skin/Toner category; the brand has not held Olive Young's cleansing-oil award title in the years reviewed.

APRILSKIN: Magic Cleansing Balm

For sebum-prone, blackhead-concerned skin, the product sold as Magic Cleansing Balm corresponds in brand and retailer listings to APRILSKIN's Carrotene IPMP Hydromelt Cleansing Balm (90 mL), a balm-to-oil cleanser built around the brand's Carrotene IPMP active in a coconut-oil-derived base.

90 mL balm-to-oil format

The balm is designed to melt from a solid into an oil texture on skin contact before rinsing, per the official product page's described mechanism.

Roughly 79% coconut-derived oil base

Brand product copy describes the formula base as approximately 79% coconut-derived oil, carrying the Carrotene IPMP active as its named differentiator against acne- and sebum-focused competitors.

beplain: Mung Bean pH-Balanced Cleansing Bar

Sold as a liquid foam rather than a solid bar, beplain's Mung Bean pH-Balanced Cleansing Bar corresponds to the brand's Mung Bean pH-Balanced Cleansing Foam (80 mL and 160 mL), formulated at pH 5.5 with amino-acid surfactants for sensitive, barrier-compromised skin.

pH 5.5, amino-acid surfactant system

INCIDecoder lists Sodium Cocoyl Glycinate and Sodium Lauroyl Glutamate as the leading surfactants, an amino-acid syndet base rather than a soap-bar formulation, at a brand-stated pH of 5.5.

Mung bean content by INCI position: 0.9% and 0.33%

Phaseolus Radiatus Seed Powder appears at roughly 9,000 ppm (0.9%) and Vigna Radiata Seed Extract at roughly 3,300 ppm (0.33%) by INCI-ordering-implied concentration, a smaller share than the brand's marketing figure of around 32-33% mung bean, which this ordering does not support.

SKIN1004: Centella Cleansing Oil

Marketed for redness-prone and sensitive skin, the SKIN1004 Centella Cleansing Oil listing matches the brand's Madagascar Centella Light Cleansing Oil, sold in 30 mL and 200 mL sizes and built around Centella Asiatica Extract as its stated lead active.

Two sizes: 30 mL and 200 mL

The official product page lists both a 30 mL trial size and a 200 mL full size under the same formulation.

Eleven-ingredient formula, free of parabens and sulfates

Brand and retailer product copy describe the formula as containing eleven ingredients total, free of parabens, sulfates and added fragrance, with Centella Asiatica Extract named as the lead active in that list.

BrandProductCleanser formatKey ingredient
bttr[생크림밤] 소프트 멜트 어웨이 클렌징 밤 투 밀크 110mlBalm-to-milkNot disclosed by brand
Ma:nyoHerb Pure Cleansing OilOilSoybean oil, hazelnut seed oil
ANUAHeartleaf Pore Control Cleansing OilOilHouttuynia Cordata (Heartleaf) Extract
APRILSKINMagic Cleansing BalmBalm-to-oilCarrotene IPMP (brand-named active)
beplainMung Bean pH-Balanced Cleansing BarLiquid foam (no bar SKU found)Phaseolus Radiatus (mung bean) seed powder
SKIN1004Centella Cleansing OilOilCentella Asiatica Extract

Sources: Olive Young Awards 2025, CosinKorea (Kantar Korea Q2 2025 panel data, Allure Best of Beauty), The Public (Ma:nyo award streak and cumulative unit sales), INCIDecoder: Ma:nyo Pure Cleansing Oil, INCIDecoder: ANUA Heartleaf Pore Control Cleansing Oil, INCIDecoder: beplain Mung Bean pH-Balanced Cleansing Foam, APRILSKIN official product page, SKIN1004 official product page, and bttr official site.